For the Outdoor Media Association's inaugural Australian outdoor Awards, The Glue Society has created a billboard to promote the show's grand prize of $10,000. Holding true to its creative roots, the billboard is not just any display: it's also the prize. The display is made up of 10,000 $1 scratch-off lotto tickets pinned to form the shape of the award show's logo: a bird.The display, which took four days to construct, is constantly guarded and has drawn large crowds.
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