Following the trend of many major companies, Burger King has decided to join the Facebook craze. The fast food chain created a free downloadable application that rewarded participants for removing their friends with a free Whopper. At an exchange rate of 10 friends per Whopper, this might have at first have seemed like a great opportunity to trim the fat in one's Friends lists, but it came with a catch: instead of politely letting you slip out of the backdoor with your Whopper in hand, this application announced your friend deletion via Facebook mini-feed.
This catch led to a discontinuation of the application; the so-called "Whopper Sacrifice" campaign was halted on January 15th when there was a disagreement between Facebook and Burger King on the privacy infringement that came with the mini-feed and private messaging announcements.
Still, the Whopper Sacrifice claimed a total of 233,906 friends before it too was sacrificed: a large feat for the King's first couple of days on Facebook.
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